Best offer on record: Mixpanel Free Plan (free-forever tier). 4 verified findings, checked 2026-10-22.
Offers
Mixpanel Free Plan (free-forever tier) high confidence
Verified on mixpanel.com/pricing today: 1,000,000 events/month, 10,000 session replays/month (30-day replay retention), unlimited seats, 5 saved reports per user, Experiments up to 1,000 MEU/month, up to 10 active feature flags. $0, no credit card, "free forever", no trial. Excludes on Free: saving cohorts (can create, not save), lookup tables, custom/borrowed properties, permissions, multi-touch attribution, group analytics, alerts, anomaly detection, root-cause analysis, data-warehouse connectors, query API, SSO/SCIM, HIPAA. Default data retention 2 years.
Eligibility
Everyone — no .edu or organizational verification, no region limits stated, no credit card required. Usable as-is by students, educators and academic institutions.
How to claim
Sign up at mixpanel.com/register; Free Plan applies automatically. Autocapture setup takes <2 minutes. Nothing else to redeem.
Expiry
No expiry; free indefinitely. 30-day replay retention; 90-day audit-log retention.
Gotchas
Exceeding 1M events/month does NOT cost money but report access is blocked for the rest of that month (ingestion continues; support-confirmed Jul 2025). Cohorts can't be saved, and 10K replay cap is low — session-replay-only users may prefer Growth-at-$0.
Growth plan "Starts at $0" — first 1M events/month free high confidence
Repriced Feb 4, 2025 ("Mixpanel Events 2.0"), confirmed on the pricing page read today: Growth starts at $0 with the first 1M events/month included free, up to 20M events/month, per-event overage pricing per the official yearly table (e.g. 10M events = $840/mo billed annually; ~$0.28 per 1,000 events), volume discounts available. Includes unlimited saved reports (vs 5 on Free), 20K session replays/mo in base (configurable to 500K), Experiments 5K MEU/mo included (up to 100K MEU/mo purchasable), 50 active feature flags in base (up to 500 with add-on MEU), 5 alerts, saved cohorts, data dictionary, APIs. Docs state: "Growth plans purchased after February 2025 include the first 1M events free."
Eligibility
Anyone (no startup age/funding rules, no .edu check). Effectively no minimum commitment: pay $0 if you stay under 1M events/month. Credit card only needed when your bill exceeds the free volume (not explicitly documented).
How to claim
Use the plan builder at mixpanel.com/pricing → Growth → "Start for Free". Pick event volume; the first 1M events/mo are in the base price; you only pay the per-event rate on overage.
Expiry
No expiry; renews monthly/annually with no time limit. No trial window.
Gotchas
Not a 30-day trial — it is an ongoing usage-based plan where events 1–1M/mo are simply $0. Overage replays are paywalled and heavy over-ingestion means replays get dropped (support-confirmed). A $0 Growth org is functionally MORE capable than the 1M-cap Free plan (unlimited reports, saved cohorts), which is the common complaint about the Free tier.
Mixpanel for Startups — first 12 months free on the Startup Plan high confidence
Verified today on mixpanel.com/startups/ and docs.mixpanel.com/docs/pricing/startup-program: 12 months of the full product suite at $0 — 1 billion events/year, 1M Session Replay recordings/year, Experiments 1.2M MEU/year, Feature Flags 50 flags + 120M FF API requests/year, plus all four add-ons (Data Pipelines, Group Analytics, Warehouse Connectors, Session Replay), unlimited seats, 24/5 support, Mixpanel University access, and a private Startups Slack community. Marketing states "$145,000 value, costs $0" (Jan 2025 launch post said $150,000+). No credit card required; "no vendor lock-in, no surprise billing". 11K+ startups listed as having chosen Mixpanel.
Eligibility
Incorporated <5 years ago; total funding raised ≤ $8M USD; never been on a Mixpanel paid plan; haven't redeemed any other Mixpanel offer (incl. the free-plan exclusives). VC/accelerator affiliation is NOT required but a referral partner can be selected on the application. If Mixpanel learns criteria aren't met it can transition you to paid, suspend, or terminate the account.
How to claim
Apply at https://mixpanel.com/startups-apply/ ("Join Now" on mixpanel.com/startups). On acceptance your account is provisioned with the Startup Plan for a fixed 12-month term; you MUST begin sending data within 90 days of acceptance or you are removed and prohibited from rejoining. If usage exceeds 1B events/year you may upgrade to paid Growth/Enterprise or downgrade to the Free plan (Mixpanel contacts you in advance).
Expiry
Fixed 12-month term starting at application approval; no program end date announced. Not renewable — no year-2 free option exists.
Gotchas
No second free year — after month 12 you move to Free/Growth/Enterprise; the Startup Plan cannot be bought standalone and doesn't support BAAs/MSAs. Misrepresenting eligibility (age/funding) risks suspension/termination. The 90-day data-send requirement is the classic trap: applying early without implementation burns the one-shot chance.
Education / student license — does not exist (closest substitutes noted) medium confidence
No .edu-gated education license, student discount, or academic-institution program exists or is advertised on Mixpanel's official sites. The current pricing page (read today) mentions no education/student offer, and no mixpanel.com/education page is linked. Closest free substitutes: (1) the standard Free Plan, which students/educators/universities can use with no verification; (2) Mixpanel University (university.mixpanel.com), a free self-paced training/certification platform — open to everyone since its Nov 2025 launch, free, but it is learning content, NOT a software license; (3) a 2018 nonprofit program (10K MTU free + 80% discount) no longer advertised on the current site — for nonprofits, not students.
Eligibility
n/a — nothing to claim. Free Plan requires no eligibility proof; Mixpanel University requires only an account.
How to claim
Nothing to redeem for .edu users; sign up at mixpanel.com/register for the Free Plan, and use university.mixpanel.com for free coursework/training.
Gotchas
Confidence is medium only because absence was verified, not because an offer was read: official pages plus two 2026 discount aggregators confirm no Mixpanel-specific education terms exist; undisclosed sales-side academic deals cannot be ruled out. Don't confuse "Mixpanel University" (training) with a free analytics license.
Jan 21, 2025: Mixpanel for Startups was REVAMPED — the legacy credit-based track (up to $50,000 in credits, with the card on file charged for renewal/overage) was replaced by 100%-free first year on the Startup Plan (1B events/yr). Docs still reference the legacy credit-based track's renewal-billing language. Feb 4, 2025: "Mixpanel Events 2.0" repricing — Growth restructured to a $0 floor with first 1M events/month free (~100x cheaper; old plans had per-MTU minimums that could DOWNGRADE an upgrader's included volume); docs rule: only Growth plans purchased after Feb 2025 get the 1M free events. No free-plan limit changes since Feb 2025 (1M events/mo, 10K replays/mo, 1K MEU experiments, 10 flags unchanged as of today's page). No education/student program exists to sunset. The 2018 nonprofit offer (10K MTU free + 80% discount, discover.mixpanel.com/nonprofit.html) is no longer advertised on mixpanel.com as of today and appears dormant. Nothing on mixpanel.com/startups or /pricing indicates a 2025–2026 sunset of the startup program; it is active with 11K+ claimed participants.