Loops Free plan - permanent free tier ($0; called "Early Stage" in some third-party/marketing copy) high confidence
Free plan at $0: unlimited contact storage; up to 4,000 total marketing AND transactional sends combined per rolling 30-day window, delivered to your first 1,000 subscribed contacts; rate limit 10 emails/second (over-limit emails queued, not rejected); all features included (campaigns, workflows, transactional API); "Powered by Loops" footer branding on free emails; no per-seat fees (unlimited team seats); a person can belong to up to 3 free teams. Official pricing-page footnote: "Free stores unlimited contacts and includes 4,000 total marketing and transactional sends per rolling 30 days to your first 1,000." Docs (loops.so/docs/account/billing): free plan available to anyone with fewer than 1,000 subscribed contacts; "You can stay on the free plan indefinitely." Marketing copy: "A free tier that doesn't expire." No changes to this free tier in the 2025-2026 window; the last change was 2024-12-10 when the free plan doubled from 2,000 to 4,000 sends/month and transactional sends became free/included on all paid plans.
- Eligibility
- Anyone (no .edu email, no startup age/funding cap, no region limits stated). No credit card required: "Loops is free to start, with no credit card required." Free plan requires fewer than 1,000 subscribed contacts.
- How to claim
- Self-serve, no application. 1) Sign up free at app.loops.so/register ("Start for free" CTA on loops.so/pricing); no credit card required. 2) Create/verify a sending domain (Loops generates MX/SPF-TXT/DKIM records, Settings -> Sending domain). 3) Generate an API key (Settings -> API) and send via REST API/SDKs, or build campaigns/workflows in the dashboard. No student/startup verification, no .edu email required, no startup age/funding cap, no region limits stated.
- Expiry
- Never expires - no time limit on the free plan. Persists while under 1,000 subscribed contacts; passing 1,000 does not lock the account or stop contact uploads, but campaign/workflow sends to contacts beyond the first 1,000 are restricted (transactional sends keep working within the 4,000 pool). You are prompted to upgrade past 1,000. Paid plans are never auto-downgraded to Free; to leave a paid plan, cancel from the Billing page (app.loops.so/settings?page=billing), which returns you to Free. Contact count changes can take up to 24h to reflect.
- Gotchas
- (1) The 4,000-send rolling-30-day pool is SHARED by marketing and transactional email - password resets, OTPs and receipts spend the same budget as campaigns, and a heavy launch week keeps counting for 30 days afterward. (2) Only your first 1,000 subscribed contacts receive campaign/workflow email; extra contacts are stored free but don't get those sends. (3) 10 emails/sec on Free vs 1,000/sec paid; over-limit emails queue. (4) "Powered by Loops" footer remains on free emails. (5) Max 3 free teams per person - join more only by upgrading one team or deleting/leaving a team. (6) Ambiguity: the official footnote says "first 1,000" while several Oct-2026 third-party articles describe it as the "1,000 newest" contacts - verify in-product which contacts actually receive sends past 1,000. (7) No trial credits, no student/education license, and no startup program exist; the paid-plan "Start for free" CTAs simply land you on this same free plan (Growth starts at $49/mo, priced by subscribed contacts). (8) Loops is email-only - no SMS or push offered, so nothing free on those fronts.
- Source
- loops.so